So cool! See the press release about them (not in English) here.

The article says (mind you, I read it with an internet translater) they are coming soon. Fans are saying they are already there. Have you see them in your area?

Do their faces glow? What am I looking at here?

While we’re at it, check out the flash site for the toys on the Brazilian McDonalds site here. With games! I took a screenshot for posterity below. Click it to see full size.

Edited to add: See them in action here!

Thanks to Equestria Daily for the video link!