Can anyone shed any light on this My Little Pony Collecting mystery? #mylittlepony

Photos of My Little Pony Collecting
Found this at my local Walmart and it was the only one. I had clerk scan it to tell me what the deal was and he said it was the only one they had and none were on order. I price checked it and it was only one $2.97 so I thought maybe party favor? Love the price and would love to have more to shop from. Anyone know?

PS: she is100% authentic and packaged by Hasbro so fakie is not an answer lol!