Hasbro sent out a Press Release yesterday. You can read the entire thing here but I just want to chop out the bits about My Little Pony below:

The Entertainment & Licensing (E&L) division of Hasbro, Inc. /quotes/comstock/13*!has/quotes/nls/has (HAS 37.79, -0.63, -1.64%) will arrive at the International Licensing Expo in Las Vegas on June 8, 2010, with new and innovative licensing programs supporting global powerhouse brands such as TRANSFORMERS, NERF, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY and PLAYSKOOL. The company will showcase major entertainment and lifestyle licensing initiatives underway in the areas of television, movies, digital gaming, performance sports, and apparel as well as programs that are driving increased market traction in key international territories, including France, Mexico and China.

On the entertainment front, the upcoming new children’s and family television network, The Hub, recently announced its first wave of television programming for its launch on October 10, 2010 (10-10-10). HASBRO STUDIOS is producing several Hasbro-inspired animated and live-action series including: “My Little Pony Friendship is Magic,” “Transformers Prime,” “G.I. JOE Renegades,” “Pound Puppies,” “The Adventures of Chuck and Friends,” and “Family Game Night,” featuring a variety of classic and enduring Hasbro games. The Hasbro and Discovery Communications joint venture cable television network will feature original programming as well as content from Discovery’s library of award-winning children’s educational programming, and from leading third-party producers worldwide. At launch, The Hub will reach approximately 60 million U.S. households. Additionally, HASBRO STUDIOS will extend the global reach of Hasbro-branded programming to other international broadcast markets in 2010 and beyond.

Hasbro, in association with its movie studio partners, also has several motion pictures underway for 2011 and 2012 theater releases. “Transformers 3” from DreamWorks Pictures and Paramount Pictures, is set to debut on July 1, 2011 and Universal Pictures will bring iconic super hero STRETCH ARMSTRONG and an epic BATTLESHIP film to the big screen in summer 2012.

“Hasbro continues to deliver on the company’s commitment to create innovative and immersive global brand experiences that resonate with consumers around the world,” said John Frascotti, Global Chief Marketing Officer at Hasbro. “We’ve re-invented our brands and put them at consumers’ fingertips for anytime, anywhere entertainment.”

In addition to the exciting entertainment-driven lineup, E&L is also expanding Hasbro brands worldwide in key lifestyle licensing categories. Below are highlights:



The magical MY LITTLE PONY franchise continues to be a worldwide favorite with over 135 licensees onboard creating MY LITTLE PONY-branded products that will delight little girls around the globe. In 2010, PINKIE PIE and friends will also unveil a new look as part of their star-studded arrival on The Hub this fall. The animated TV series, called “My Little Pony Friendship is Magic,” will feature 26 half-hour episodes and will see MY LITTLE PONY characters embark on wonderful adventures while learning what it means to be a true friend.

Other key MY LITTLE PONY licensing highlights include: apparel from Cookie Company (Benelux, Germany); sleepwear from TMI (Australia, NZ); juvenile domestics and home decor from Franco Manufacturing (U.S.); a variety of book formats from Bendon (U.S.), Five Mile Press (Australia, NZ) and Egmont (Nordic); health and beauty aids from Church & Dwight (U.S.) and BDF (Mexico); food and beverage from General Mills (U.S.); stationery and social expressions from American Greetings (U.S.) and Tilibra (Brazil); and fabric from Springs Creative (U.S.).

After reading this, I have several thoughts:

  • It looks like we are getting new toys and ponies, always a good thing.
  • When they say “new look” do they mean newer than this one?
  • I’m glad they are making a new animated special. I won’t watch it, of course, but I think to know these things are out there.
  • They are making a movie about Nerf??? (I read the whole press release, sorry.)

Anyway, once you cut through all the buzz words, what do you think this means? Join me on a wonderful adventure in learning what it means to be a friend in the comments below.